Cultural Production & New Media

          The ability for the population to participate in producing in all kinds of things online is ever increasing. The amount of websites that allow its users to produce their own and consume others cultural content is a new trend within the Internet and the media. This consumption of existing copyright cultural content is within the creative industries which is defined as “Depending on where you are, the term seems to incorporate music, theater, animation, recording, radio, TV, architecture, software design, toys, books, heritage, tourism, advertising, fashion, crafts, photography and cinema as portions of gross domestic product or balances for trade” (Miller, 2004). This creative industries is largely located on the internet in places such as Instagram, Facebook, YouTube and the list goes on. The ability for a mass production of themes, pictures, music and characters that are already under copyright laws is seen on these websites. For example, on YouTube users can upload songs, remixes or videos that are under copyright without attaining that particular copyright. These users usually disclose a statement in their video’s description saying, “ I don’t own this copyright”. Thus, discussed in the reading guide “supporters of the culture-as-commons ideal argue for the easing of copyright restrictions on users in order to permit the free exchange of ideas and the sharing of works” (Module #4, reading guide).  The increase of the importance of copyright laws on such items like ideas, music, videos, pictures, ect need to be addressed.

        Large cultural industries such as movie producing companies do in fact display efforts of complete control over their products. “This exhibitionist tendency manifests itself through a range of practices such as performers gesturing to the audience with an inviting look or wink conjurors bowing in magic films and comedians smirking at the camera” (Rizzo) The movie producer has complete control over how the actors and actresses act during the movie, which types of music is played in the movie, what clothing style will be used and all the other scene decorating, plot constructing and accessories. Control over all these aspects of large cultural industries has an influence on its audience, in both positive and negative ways. For example: If a movie regarding the concept of environmental friendly were created, its audience would be influenced to save the environment (go green). However, if a movie were created criticizing our government this would be a negative influence. Loosing faith and support in our government could lead to increased crime and protests against the government. Therefore, large cultural industries and their amount of control over their products do indeed have positive and negative influences on its consumers. 


Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies, 7(1), 55-65. 

Rizzo, T. YouTube: the New Cinema of Attractions SCAN | journal of media arts culture. Vol 5, No. 1, Online journal. 
 The above photo are the two most important actions in this creative industry: downloading and uploading. This is how the producer and the consumer communicate their information (copyright or not). 


Digitalart (2011). Downloaded uploaded buttons stock photo [Digital image]. Retrieved from:


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3 responses to “Cultural Production & New Media

  1. Hi could you clarify your point regarding movie producers and the creation of a cultural commons. I just want to make sure I understand your connection before I comment. Thanks!

  2. I liked how you mentioned how producing companies have complete control over their products. What is interesting to me is that, they have all of this copyright control, and they warn everyone who watches their movies at the beginning of their movie that, if their material is copied, there will be a substantial fine and possibly a couple years in prison. Funnily enough, their content is not all that original. Ferguson has indicated that everything is a remix or remake. Everything that is produced has been influenced by something, thus making almost everything we listen to, or view, unoriginal. Therefore, should they really have complete control over their media if it is mostly derived from something else.

    I agree that there are positives and negatives influenced on consumers due to these copyright issues. Good post!

  3. Hilderbrand (2007) points out how quickly copyrighted material is uploaded to sites such as You Tube, illegally of course, as well as how quickly it is removed at the insistence of the copyright owners. As you mention in your post, supporters of a cultural commons are looking for copyright restrictions to be reduced/removed to allow for new and creative uses for the content. However, as I read the list of items/decisions controlled by production companies, that you mention in your post, I can’t help but think of the expense of commercial productions. Is it realistic to expect them to lighten access restrictions to content that they spent a lot of time and money to create just so that someone can sit behind their home computer and spin it into something new at no cost? Somewhere there must be a balance between recouping costs and unrestricted access we just haven’t found it yet.

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