The ability for the population to participate in producing in all kinds of things online is ever increasing. The amount of websites that allow its users to produce their own and consume others cultural content is a new trend within the Internet and the media. This consumption of existing copyright cultural content is within the creative industries which is defined as “Depending on where you are, the term seems to incorporate music, theater, animation, recording, radio, TV, architecture, software design, toys, books, heritage, tourism, advertising, fashion, crafts, photography and cinema as portions of gross domestic product or balances for trade” (Miller, 2004). This creative industries is largely located on the internet in places such as Instagram, Facebook, YouTube and the list goes on. The ability for a mass production of themes, pictures, music and characters that are already under copyright laws is seen on these websites. For example, on YouTube users can upload songs, remixes or videos that are under copyright without attaining that particular copyright. These users usually disclose a statement in their video’s description saying, “ I don’t own this copyright”. Thus, discussed in the reading guide “supporters of the culture-as-commons ideal argue for the easing of copyright restrictions on users in order to permit the free exchange of ideas and the sharing of works” (Module #4, reading guide). The increase of the importance of copyright laws on such items like ideas, music, videos, pictures, ect need to be addressed.
Large cultural industries such as movie producing companies do in fact display efforts of complete control over their products. “This exhibitionist tendency manifests itself through a range of practices such as performers gesturing to the audience with an inviting look or wink conjurors bowing in magic films and comedians smirking at the camera” (Rizzo) The movie producer has complete control over how the actors and actresses act during the movie, which types of music is played in the movie, what clothing style will be used and all the other scene decorating, plot constructing and accessories. Control over all these aspects of large cultural industries has an influence on its audience, in both positive and negative ways. For example: If a movie regarding the concept of environmental friendly were created, its audience would be influenced to save the environment (go green). However, if a movie were created criticizing our government this would be a negative influence. Loosing faith and support in our government could lead to increased crime and protests against the government. Therefore, large cultural industries and their amount of control over their products do indeed have positive and negative influences on its consumers.
Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies, 7(1), 55-65.
Digitalart (2011). Downloaded uploaded buttons stock photo [Digital image]. Retrieved from: http://www.freedigitalphotos.net/images/Computers_g62-Download_Upload_Buttons_p60409.html